The Case Study: Landmark Dining, Inc. |
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P.1a(1) Products and Services Landmark’s key food services include lunch and dinner dining, take-out dining, dinner delivery, and event catering, such as corporate cookouts. Landmark restaurants provide a full-service, memorable lunch and dinner dining experience, seven days a week. The restaurants are well known for great steak and fresh seafood meals in an historic atmosphere, and they offer a variety of beer, wine, and spirits from around the world. The typical per-person lunch check ranges from $13 to $25. Dinner entrees range from $16 to $35, a price that continues to make Landmark a destination for families and business people alike. In addition, the catering service provides informal and formal lunches and dinners to groups up to 500. In the fourth quarter of 2004, Landmark began a new service called Landmark Dinner Delivery Service. This service delivers pre-ordered dinners, or home meal replacements (HMRs), to a network of partners—daycare and gym facilities in the area that distribute the meals as a service to their customers. Parents and other patrons may order the HMRs for any day of the week and pick them up when they pick up their children or finish their workouts. |
P.1a(2) Organizational Context/Culture Landmark takes pride in the historic atmosphere provided to guests and the family culture provided to employees. Service to the community and preservation of history has always been a passion for Owen Dudley, who is a founding member of the Houston Metropolitan Historic Preservation Association (HMHPA). Service to the community is a hallmark of Landmark, with several programs designed to reach out to the community, as described in 1.2c. This includes supporting local food banks and “meals on wheels,” donating holiday meals, and hiring developmentally disabled persons and disabled veterans. Landmark also partners with the community college to teach children healthy eating habits and to provide training for the college’s students and Landmark’s future employees. These practices and many other activities establish Landmark as a proactive community citizen. In 1990, with the opening of the second restaurant, Landmark formalized its Vision, Mission, and Values. These express the focus of the organization and its unique image of the future, and they provide all employees with the framework to make decisions and help set directions. They are shared with all new employees, reviewed during monthly meetings, posted in employee areas, and printed in restaurant menus and promotional literature. |
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